myanmar beer
Chong Qing Grilled Fish
Chong Qing Grilled Fish

The Challenge

Chong Quing Grilled Fish, a Singaporean restaurant franchise, opened its first outlet in Myanmar. While it was well-positioned among Yangon’s Chinese foreign residents, brand awareness was relatively low among Myanmar people.


Blink created a campaign that used Yangon’s local food scene to generate buzz for the Chong Qing Grilled Fish brand. Blink partnered with Myanmar’s top food bloggers to market Chong Quing Grilled Fish on their own platforms, posting at least one chef-in-action video per month, plus powerful text and photo posts that engaged readers with a passion for excellent food.


In the first six months, Chon Qing Grilled Fish campaign hooked a massive increase in audience engagement with 2,335 social media check-ins (including by top local celebrities) and an average engagement of around 1500. Overall, the campaign engaged 95 people engaged on social media per US$1 spent on advertising.