JOOX is an online music streaming app where users can download and hear thousands of songs for free. Although the app has earned rave reviews from both artists and fans, online music streaming is still new to the Myanmar market, and familiarising users with the app was our first focus. With the help of Blink’s original digital content and innovative promotional campaigns, JOOX acquired tens of thousands of users in its first three months in the country.
As a client on retainer for JOOX in Myanmar, the Blink agency’s main role is to raise brand awareness and draw new users via digital platforms like Facebook, Instagram and YouTube. Over a two-month period, Blink deployed regular Facebook and Instagram posts and launched two campaigns, in collaboration with OPPO Myanmar. To maximize the reach and impact of the digital media, we produced at least 35 Facebook contents per month, mixing with dynamic and still posts.