Case Study: Creating a Culinary Marketplace with Foodie Point

Food is the language that connects us all. In the digital realm, that conversation is constant—people share recipes, review date spots, and celebrate meals with friends. Yet, in Myanmar, this vibrant conversation was fragmented, scattered across countless individual feeds and groups. For local food businesses, especially SMEs struggling in a post-COVID world, this meant a lack of direct, effective channels to reach their audience.

Blink saw not just a gap, but an opportunity to build a new kind of marketplace.

The Challenge: Uniting a Fragmented Food Scene

The core challenge was twofold:

1. For consumers, there was no single, trusted destination for culinary discovery and discussion on Myanmar's most popular messaging apps.
2. For local Small and Medium Enterprises (SMEs), traditional marketing options were limited and costly, leaving them disconnected from a massive potential customer base.

We needed to bridge this gap by creating a centralized ecosystem that would benefit both food lovers and food businesses.

The Approach: Engineering a Dedicated Food Hub on Viber

Instead of competing in crowded spaces, Blink identified a strategic opening on Viber. We launched "Foodie Point," a dedicated channel designed from the ground up to be the definitive hub for all things food in Myanmar.

The mission was clear: connect enthusiasts, support local SMEs, and create a vibrant digital community. Leveraging our agile in-house team and extensive freelancer network, we executed a rapid growth strategy focused on delivering high-value, engaging content from day one.

The Impact: Explosive Growth and a Thriving Community

The response was immediate and overwhelming, proving the immense demand for such a platform.

• Rapid User Acquisition: The Foodie Point channel grew to over 45,000 users in a mere six weeks.
• Exceptional Engagement: In that same period, the channel generated more than 100,000 engagements, demonstrating deep and active participation from the community.

In just over a month, we successfully transformed an empty space into a bustling digital marketplace.

What's Next: From Community to Commerce

This is only the beginning. Our next phase is focused on deepening the trust between local SMEs and consumers by implementing special cooking tutorials and seasonal campaigns. By elevating the daily active user rate, we aim to solidify Foodie Point's position as a thriving and indispensable platform for culinary commerce and connection in Myanmar.