Team Spotlight Series: Creative Consultant

Name: Pyae Phyo Naing @ Kelvin
Title: Creative Consultant
Department: Creative Team
Series Edition: #2

1. What inspires your creative direction at Blink?

Everything. Screens, beer shops, bus rides, random jokes with friends. I look for real human moments, turn them into a clear insight, then a simple plan. I take the mess in and send clear ideas out.

2. How do you balance bold creativity with real client needs?

I’m the bridge between big ideas, real people, and business goals. We start with the problem, set simple rules (goals, audience, onground limits), then explore. If an idea won’t work on shelf, on social, or in sales, we fix the idea, not lower the bar.

3. How do you empower your creative team?

Give clarity. Protect focus. Remove blockers fast. I don’t hand out instant answers, I show an easy path and how to think it through. Fast feedback, no ego, and one rule “great work, no burnout”.

4. Describe a campaign you’re most proud of.

Bawdar Code : TikTok mini-series that helped Bawdar become the #1 beer brand on TikTok in Myanmar in a few months. It worked because the client was brave, our agency and production were tight, and the cast were real-life friends. Strategy met story and the audience carried it.

5. What advice do you have for young creatives looking to join agencies?

Unlearn fast so you can learn faster. Ask the “dumb” questions on day one. Don’t pretend, instead try to get the facts. And always make people’s lives easier: clear files, clear messages, clear deadlines. We’re not selling ice cream; not everyone will be happy. Keep the work smart, the team calm, and the idea alive.

Stay tuned for more Team Spotlight Series features and insights from the minds shaping Blink’s Digitally Awesome work!